Choose one British company from the beverage or food industry and the new market that this company will enter. 1. You should review and evaluate the global environment in the new market that you have chosen, in terms of culture, ethnic approaches and brand compliance, indicating the importance of these factors when choosing your chosen market. 2. When evaluating the market for your new market, explain: A) Explain the difference between standardization and globalization in the context of the company and the market you have chosen. Specify the preferred strategy of the company and justify your choice of this approach. B) For the new market you have chosen, determine the product range that you plan to present, explaining the reasons for your choice and any considerations that have been given in connection with the reasons for your choice. Q) What is the company's promotion strategy in the new market you have chosen? You must include all aspects of the communications package and provide support for your chosen media. D) Propose a pricing strategy that you will adopt for this new market, supporting your strategy with clear reasons and expected results. 3. Develop a marketing plan for the company to promote its products to the new market you have chosen, which includes an introduction, marketing environmental audit, goals and proposed strategy, changes in the marketing complex and conclusion.