Choose one company from FMCG sector (the selection should be based on availability of information in the public domain). Choose the time-duration during 2018-20.

Demonstrate the application of two steps of Strategic Management Process, (i) Environmental Scanning, (ii) strategy formulation.

Choose 5 tools learnt in these two steps and demonstrate the application with your findings and comment on the strategic choices adopted by the chosen firm.

The analysis should be based on the information available in the public domain.