Choose one company from the articles :

1. Discuss the contextual factors( environmental factor) of the organization that must be considered when developing a marketing strategy?
2. Explain how you would ensure that the marketing strategy addresses traps associated with execution?

Articles

Vila, O., Bharadwaj, S., Morgan, N., & Mitra, S. (2020). Is your marketing organization ready for what's next?Harvard Business Review.https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next

Dawar, N. (2013). Mind over marketing.Ivey Business Journal.https://iveybusinessjournal.com/publication/mind-over-marketing/