Choose one firm from the followings:

Johnson & Johnson

Under Armor

Amazon

McDonald's

Walmart

Part one: executive summary. (1) A brief introduction of the selected firm; (2) a summary of the firm's enterprise value and profitability.

Part two: body of the project. (1) Conduct a company analysis includes more detailed introduction of the firm, such as its history, competitors, financial situation, enterprise value, strategic developments, future expectations, etc. (2) Use Porter's Five Forces to analyze the selected firm's profitability.

(note: a. Use the information from FactSet to calculate the Enterprise Value of your selected firm based on Multiple Analysis approach. Explain the reasons you select the comparables. b.Use Porter's Five Forces to analyze the selected firm's profitability. FactSet's Industry Analysis can be instrumentally helpful.)