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Choose one marketing mistake or misstep that one specific company has committed in the past 20 years. (2 marks) Identify which aspects of the marketing

  1. Choose one marketing mistake or misstep that one specific company has committed in the past 20 years. (2 marks) Identify which aspects of the marketing mix were the problem, and specifically what the result was. (4 marks) How would you have fixed the issue? (4 marks)

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