Choose one of the Big Four (Deloitte, Ernst & Young, KPMG or PricewaterhouseCoopers) accounting firms and take a look at its Twitter, Facebook, LinkedIn, or YouTube Web sites. If you go to the companys main website, you will usually see links to their social media accounts.

How does the accounting firm you chose use social media? Which social media tools do they use? Are they trying to reach potential job candidates, existing clients and potential clients, or employees?

Do you think that social media is an effective way for an accounting firm to reach the target audience?

Complete your assignment by writing your answers to the above questions in a Word document and submitting your document in your course assignment area. Format your work into three paragraphs based on the three parts noted above. In your first paragraph note the company, include the companys main website address, and note the platforms that the company uses. In your second paragraph, answer the three questions in the instruction paragraph beginning with How. In your third paragraph, answer the stand alone question beginning with Do.