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Choose ONE of the following questions. Choose a firm and analyze which executive type the CEO would fall under. Defend your answer. Choose a firm

Choose ONE of the following questions.

  • Choose a firm and analyze which executive type the CEO would fall under. Defend your answer.
  • Choose a firm and explain its success or lack thereof using at least three performance measures (use at least one non-financial measure). Explain how you think they are doing and why.
  • Find a firm that has diversified into a different industry in the last 5 years. Discuss why they did so, how they did it, and what the outcome has been.

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