Choose one product to export from Canada to Germany: COPPER.

Assignment Goal;

To have project teams think through many of the issues connected with marketing a Canadian product in a foreign country.

Make clear your target market and outline how you will achieve your marketing objectives in the foreign market, covering the 4Ps(product, price, promotion, and place/distribution).

Be sure to consider the factors affecting an international marketing plan, including the global marketing and business strategies (differentiation, cost leadership, focus), standardization versus customization, legal forces, cultural influences, etc.