Choose ONE services company.

Assignment 3 Marks

1. Summary 3

2. Company/ industry

overview

Profile/history

Mission & vision

Goals & objective

6

3. Code of Conduct and

Business Ethics

16

4. Market analysis

Product

Pricing

Marketing Channel

Promotion

20

5. Competitive analysis

(Please identify 3

competitor)

10

6. SWOT analysis

10

7. Consumer analysis

10

8. Conclusions

4

9. References

3

10. Appendices