Choose one UK Company in any industry that operates in the UK. The company must be a different one from the one you chose on assignment 1 regardless of that being of UK origin or not (referring to the company choice of the first assignment). The company is examining the possibility to expand further worldwide in one specific country that provides potential for expansion and company's CEO is asking your advice about the feasibility for entering that new country. You are required to examine the following aspects of internationalisation and provide recommendations based on the analyses you have carried out [You must answer all 4 questions]:

(a) Suggest only one country to enter and based on thorough analysis provide the rationale for choosing this country for international expansion. You must assess the attractiveness of that country and identify potential benefits for your company. (b) Suggest the best mode of entry and what strategy your company will pursue there. For each of the two you need to justify your answer. You can also suggest what organizational structure would be appropriate for the company (i.e., if the existing one is fine but justify why to stay on it or suggest a new one).

(c) Suggest the optimal rate of expansion and justify your choice [Small (1-4) or Large (5 & above) scale of expansion]. (d) Suggest Corporate Social Responsibility (CSR) initiatives for the investment. For instance, Business Ethic issues (i.e., employment practices, environmental degradation, human rights, corruption) or any other related CSR initiative can be applied here.