CHOOSE THE CORRECT ANSWER, NO FURTHER EXPLANATION IS NEEDED

1. Freeconomics refers to:

• A)The fact that platforms are always for free.
• B)The fact that good platforms should be free.
• C)The fact that we are getting used to free services in the digital world.
• D)None of the above.

2. Enhanced Advertising:

• A)Combines Client-as-a-Target and Client-as-a-Source strategies.
• B)Is only based on a Client-as-a-Target strategy.
• C)Means that the platform sells data.

3.E-Ethnography:

• A)Offers the chance to sell data to external players.
• B)Is an alternative to traditional advertising, which is now based on data.
• C)Offers companies the chance to rely on digital data to identify innovation opportunities.
• D)None of the above

4.Data Trading:

• A)Is necessarily based on a monetary transaction.
• B)Is based on Client-as-a-Target strategy.
• C)Generates bidirectional cross-side network externalities.
• D)Is based on a Client-as-a-Source strategy.

5.Data-Driven Epiphany is a concept that refers to:

• A)The fact that the only way to identify data based services is having brilliant ideas.
• B)The process that explains many of the cases saw in the MOOC.
• C)A structured process to have brilliant ideas from data.

6.Data-Driven Innovation is the process:

• A)That can help innovators in identifying a platform starting from the need of data.
• B)That let organizations fostering innovation starting from data.
• C)That let innovation emerging creatively from data.
• D)None of the above.

7. The usage of data in platforms:

• A)Is against the privacy regulations.
• B)Can only generate scandals.
• C)Must be coherent with the regulations, but becomes almost useful.
• D)Can and should be coherent with the regulations, relevant and ethical .

8. Business Model Transparency shows:

• A)How much a company is sustainable from a social, economic and environmental perspective.
• B)How much the company is trustworthy.
• C)How much the company is clear in data usage in the privacy policies.
• D)How much the company makes clear and accessible how it uses data.

9.Value sharing:

• A)Is emerging as a critical topic since platforms are becoming huger and huger.
• B)Is one of the elements of the platform DNA.
• C)Pushes towards Quality rather than Quantity.
• D)None of the above.

10.The Data Board is:

• A)A tool that supports Data-Driven Innovation.
• B)A tool that can support the identification of Orthogonal players.
• C)A tool to read the KPIs of orthogonal platforms.
• D)None of the above.