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Choose the correct option from the following statements? 1 point a ) It is important for marketing planning and strategy formulation to be handled by
Choose the correct option from the following statements?
point
a It is important for marketing planning and strategy formulation to be handled by executives and not direct staff of the organization.
b Marketing planning must involve line management and should not be the sole preserve of the planning department.
c A tactical plan covers in quite a lot of detail the actions to be taken, by whom, during a shortterm planning period. This is usually for more than one year.
d A strategic plan is a plan which covers a period beyond the next fiscal year. Usually this is for one year or less.
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