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Choose the correct option from the following statements? 1 point a ) It is important for marketing planning and strategy formulation to be handled by

Choose the correct option from the following statements?
1 point
a) It is important for marketing planning and strategy formulation to be handled by executives and not direct staff of the organization.
b) Marketing planning must involve line management and should not be the sole preserve of the planning department.
c) A tactical plan covers in quite a lot of detail the actions to be taken, by whom, during a short-term planning period. This is usually for more than one year.
d) A strategic plan is a plan which covers a period beyond the next fiscal year. Usually this is for one year or less.

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