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(Choose the most appropriate option) 1) Customers that are less loyal (brand switchers) can be retained by A) use of coupons to motivate them to
(Choose the most appropriate option) 1) Customers that are less loyal (brand switchers) can be retained by A) use of coupons to motivate them to buy the product again B) offering free loyalty program memberships C) reminding them of the unique features of the product D) using celebrity endorsements
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