Choose the statement below that is TRUE.Group of answer choicesA. A rational decision maker will never take sunk costs into account.B. (From the perspective of the consumer) When the fixed fee increases, thequantity consumed will always decrease.C. If own-price elasticity of demand = 0, then a change in price will have noeffect on total revenue.Statements (A) and (B) are both True.Statements (B) and (C) are both True