Choose two companies in the same business, e.g. Swiggy-Zomato, Razor Pay-Paytm etc

i. Product/service portfolio (preferably through pictures, in stead of a list)

ii. Differentiating factor/ USP in the company's product/service

iii. Business Model. Use the Lean Canvas template

iv. Competitors in the market, with data on their market shares

v. How does the company earn its revenue

vi. Financial performance over the years.

vii. Promotion / Marketing strategy viii. Reasons of failure or success.