choose two companies that are successfully following a Market Orientation (as described in the textbook) in 2023 and report on their market orientation execution. How does these companies take on a customer-centric approach, deliver excellent customer service, and respond to customer trends/preferences?

Provide three specific examples of how company 1 executes/displays a market orientation.

Provide three specific examples of how company 2 executes/displays a market orientation.

Compare and contrast the two companies' approaches to market orientation.

Include at least 2 references for the information you provide. Include in-text citations indicating from which references the information provided comes from.

1. DO NOT USE: Amazon, Apple, Dell, IBM, Ford, Google, H&M, Johnson & Johnson, Netflix, Nike, Proctor & Gamble, Salesforce, Starbucks, Toyota, Zappos, Zara. Consider using companies that you do business with because of their market orientation.