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choose two well-known South African competitors that you are familiar with,and use the SELECT framework to analytically compare their sustainable competitive advantage. These organisations must

choose two well-known South African competitors that you are familiar with,and use the SELECT framework to analytically compare their sustainable competitive advantage. These organisations must be market leaders in their specific market. Your answer should include a well referenced overview of each of the component of the SELECT framework. This should be followed by the application of each of the component of the framework to both companies profiles. Critically compare the sustainable competitive advantage for both companies and provide your recommendations in your concluding remarks.

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