choose your own commercial So, in choosing your commercial, make sure you can address the following: What is the companys marketing strategy? In answering, consider the concepts discussed in the lectures and textbook, such as what you think the target market is, where you believe they are trying to position themselves in the market, what is their value proposition, is the marketing message in the commercial consistent with the message they are trying to convey through other forms of marketing (i.e. promotions, in store displays, etc.) and/or across their commercials (the latter applying only if you choose to analyze a series of commercials) , etc. Do they focus on tangible features or intangibles (such as emotions, status, etc.) or some combination thereof? Do you believe this is the right focus? Why or why not? If the focus is on tangible features do you think they should change to intangibles, and vice versa? And if they have a more hybrid approach, would you change it, and if so how? Based upon your preceding analysis, develop what do you believe is the strategy of the brand/company and its Mission Statement. Be sure to explain your strategy by referencing back to your analysis. Remember that a brands/companys mission, overall strategy, and marketing strategy and execution MUST be in alignment if the brand/company is to be successful. 4-7 pages