Choose your product smart wath and do The strategy for communicating and introducing these changes should be a phased approach, ensuring transparency and open communication throughout the process.Firstly, conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the business. This will help in understanding the current state of the business and how the proposed changes will affect it$.$ For instance, if the business has a strong brand reputation $($strength$),$ introducing a new product like a smartwatch could leverage this and increase market share $($opportunity$).$ However, discontinuing long$-$standing products could potentially harm this reputation $($threat$),$ and making $10\%$ of the workforce redundant could lead to a loss of skills and knowledge $($weakness$).$Secondly, conduct a PESTLE analysis to understand the macro$-$environmental factors that could affect the business. This includes political, economic, social, technological, legal, and environmental factors. For example, if there are favourable economic conditions and high consumer demand for smartwatches $($economic$),$ this could support the introduction of the new product. However, if there are strict regulations around data privacy $($legal$),$ this could pose a challenge.Thirdly, use Porter's Five Forces analysis to understand the competitive environment. This includes the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and competitive rivalry. For instance, if there are many competitors in the smartwatch market $($competitive rivalry$),$ this could make it difficult to gain market share.Once these analyses are complete, communicate the findings and proposed changes to all stakeholders, including employees, suppliers, and customers. This could be done through town hall meetings, newsletters, and one$-$on$-$one discussions. Ensure that the reasons for the changes are clearly explained, and provide support for those affected, such as redundancy packages and retraining opportunities.Finally, monitor and evaluate the implementation of the changes, making adjustments as necessary based on feedback and performance indicators. This will help to minimise disruption and ensure the success of the new product.The choices in this strategy are justified by the evidence from the SWOT, PESTLE, and Porter's Five Forces analyses, which provide a comprehensive understanding of the internal and external environment of the business. This allows for informed decision$-$making and effective communication of the changes.