Choosing Brand Elements to Build Brand Equity (read chapter 4 for more details) You need to choose (1) an existing brand, (2) explain which of the criterion in Table 1 relate to it and (3) justify that by relating it to the other elements (i.e. Brand name, logos, characters...etc). You need to do this in one word-document page. (Yo can work in groups of up to five members). Submission is only on Blackboard. Format: New Times Roman - Font size: 12. Plagiarism will result in a grade of zero.