chose one answer. Byron's son Matt was playing his Nintendo Wii. In the middle of an exciting game of virtual tennis, the controller flew out of Matt's hand and smashed right into the television. Byron watched in agony as pixels blew out all over the screen. Byron is most likely at which stage of the consumer decision$-$making process?

a$.$ Need recognition

b$.$ Information search

c$.$ Evaluation of alternatives

d$.$ Postpurchase behaviour