Chose the right answer 1. ____ is the set of actual and potential bupis of a product. a. Market b.audience C. group d. segment e. exchange 2.You're directed to study the actors close to the company that affect it ability to serve its customers department within the company, suppliers, marketing intermediaries a the micro environment b the Macro environment C. Segmentation 3.which types of organization help companies to stock to move goods from their profit of origin to their destination. a. financial intermediaries b.physical distribution form firms C.Marketing service agency. d. resellers e. Suppliers 4 . When a company and identities the part of the market it can serve best and most profitable, it is practicing ________. a. adapted Marketing b. mass c. market targeting d. Segmentation e. Differentiation 5. Which strategies of the buying decision process should a marketer put the most emphasis on? a. Post-Purchase behauror b.Evaluation of alternatives C. Information seare d. Purchase decision e.Need Recognization 6.what are marketing intermediaries? a. Firms that help the company promote, sell and distribution it goods to final buyer b. Bank and credit unions c. Wholesalers d. Competitors that come between a company and its customers. 7.if a customer describe as having a government job, a university education and a higher income, which segmentation factor is being used? a. Demographic b. Psychological c. Behavioral d. Geographic e. Lucky segment 8.how can firm option new product? a. Acquaintance and new product development b. Market reviews and new product development c. Innovation marketing efforts d. Customer surveys and research development e. Product show over and consumerism 9.why do so many product fail? a. Poor customers buying trend b. The product was incorrectly positioned in the market c. A delay in marketing effort d. The company failed to deliver the product in a timely manners e. News product never fail. 10.What are marketing service agencies? a. Firms that supply financial resources to a company b. Companies that supply pore service to the final consumer c. Suppliers d. Firms that help the company target and promoter its product to the right market. True or false 1. True/false : marketing plan may be prepare by companies to cover both their major public as well as their customer markets. 2. True/false : the term " Marketing intermediaries" does not include physical distribution firms. 3. The company that really understand how consumers will respond to different product features, prices and advertising has a great advantages over its competitors. 4. True/false: lifestyle represent a person's personal activities, interest and opinion. 5. Competitors are not a good sources for new product idea. 6. Coca Cola has a variety of product, in it portfolio including diet drink, water, sport drink and energy drink, as such Coca Cola is follow a differentiated market coverage strategy. 7. True/false: concentrate marketing is equal to niche marketing. 8. True/false: When one company serve its customer at 2 or 3 different segment it is using differentiate marketing tactic. 9. True/false: stakeholder refer to owner, customer, employee, suppliers and investor government. 10. True/false: ideas screening help to spot good idea one and drop poor one as soon as possible. It is at 3nd step of new product development process. Answer the question: 1. What is marketing? 2. Explain the importance of understanding customer or market place. 3. What do CRM refer to? And aim of CRM in marketing. 4. What does the term product positioning refer to? 5. Explain the theory Maslow's need of consumer. 6. What are the difference between mass and niche marketing? Give one example of each product/service that considered as mass and as niche. 7. Please explain how companies find and development new product idea? 8. A. What is segmentation? And why do marketer need to do segmentation? B. Briefly explain the 4 basic of segmentation. 9. A. Define the consumer market B. Describe and explain the 4 majors set of factors that influence consumers buyer behavior