Chosen Company- H&M

Question 1: According to organisational requirements, use the template below to develop a marketing audit report.

I. A paragraph describing a background on the company, the department being audited, its function, size and goals. II. A summary of the methodology used to gather the data.

iii. Review of the current situation:

• Your organisational objective including the marketing plan.
• Describe your product or service.
• A current marketing position or situation statement.
• A current marketing environment.
• Stakeholder analysis
• Corporate mission, vision and values
• Marketing objectives

iv. SWOT Analysis

v. PESTLE analysis

Areas	Results
Political Factor
Economic Factors
Social Factor
Technological Factors
Legal Factors reported or encountered
Environmental Factors

Conclusion and recommendation section Clear conclusions, stating highlighted areas of improvements and a recommended approach for the future.

Part 2

a. Confirm that the marketing audit report meets the reporting requirements of the marketing audit form selected and the marketing plan. b. Confirm the accuracy of the marketing audit report with relevant personnel.