CHOSEN COMPANY: MICROSOFT CORPORATION

BUS 270 3rd Component of Final Paper SWOT Analysis Chosen Company Name (Same company for the final paper): 1. Internal Scan The purpose of this exercise is for you to consider how the internal aspects develop into your chosen company's assets and challenges. Answer each question below. These internal aspects of the company's environment are in the manager's control, and ultimately responsibility is that of the management. These are considered the company's Strengths and Weaknesses: Questions 1. What tangible resources does the company have? These are its assets. List any tangible resources including financial, organizational, physical, and technological. 2. What intangible resources does the company have? These are assets that are deeply rooted in the company's history and have accumulated over time. These include human resources, innovation, and reputation/brand. 3. Describe how your company's product or service differentiates itself in its market. This could be its core competency