CHOSEN COUNTRY: CHINA

You have recently been hired as a digital marketing consultant to a very successful business in the United States called Lee's Artificial Flowers. Lee's has broken new ground in the artificial flower industry by creating patented, artificial flowers that look real and also smell like a flower. In other words, roses smell like roses and tulips smell like tulips. However, Lee's flowers will never expire. The majority of their inventory sales come from their website. Research has shown that this business model could be very successful in several foreign markets. However, your strategy will most likely be modified. Your task is to increase sales in a specific foreign market/region by developing a digital marketing strategy.

Address the following:

Online Marketplaces:

Identifies and describes at least two (2) online marketplaces used by the country you selected.

Obstacles

Identifies at least three (3) challenges before launching your product or brand in your country of choice.

Strategy

Develops a digital marketing plan/strategy for the country selected, including the following six (6) factors: search engine marketing, search engine optimization, affiliate marketing, social media, mobile marketing, and email marketing.

Evaluation and Recommendation

Recommends how to evaluate the results of the digital marketing strategy in the country you selected.

Prepares at least three (3) final recommendations or conclusions.

ENSURE THAT YOU ARE (1) DETAILED, (2) UTILIZING LIBRARY AND INTERNET RESOURCES (3) FORMATTING CITATIONS BY APA 7