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chosen firm is APPLE (APPL); you will choose two ratios from each category (liquidity, profitability, and solvency) and conduct an analysis as well as highlight
chosen firm is APPLE (APPL); you will choose two ratios from each category (liquidity, profitability, and solvency) and conduct an analysis as well as highlight key areas/trends of the income statement and balance sheet.
- What do the ratios reflect?
- Does the company appear healthy and headed in the right direction? Explain.
- How does the company compare to another firm in the same industry in regards to financial metrics (for instance, a comparison of Target versus Walmart based on the basic ratio categories mentioned above)?
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