Chrissy just bought a gourmet bagel store. She is working with a freelance graphic artist who is designing her logo and print advertisements. Chrissy is spending days looking over the various designs and color options. She needs to remember that the creative aspect of advertising design:

Multiple Choice

is everything.

should always include coupons.

will determine pretesting and post$-$testing options.

should not overshadow the message.

dictates tracking alternatives.