Christy Ng shoes. The Self

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Taught Designer

Ng

$$

s first steps in the entrepreneur world started before she set foot in university.

She was on holiday in Thailand with her friends where she bought shoes from a

wholesale market there. When her friends saw her wearing the shoes, Ng became

their personal shopper and she would travel up north to buy them.

As the demand for the shoes increased, she opened a booth at the flea market at

The Curve in Mutiara Damansara, Selangor.

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I started off when I was

$1$

$8$

$$years old as a trader to buy shoes and sell.

$$

So

$,$

$$from there, I was exposed to the whole supply chain which consists of the

wholesalers, the manufacturers, the component suppliers along the way,

$$

$$she said.

Then, Ng decided to invest in her own effort to assemble her own shoes. She also

does not shy away from guidance as she asked opinions from experts at making

shoes.

The range of shoes currently available at store are sandals, wedge sandals, pumps,

mules, flats, strap sandals, and heels. For the coming fall season, she is thinking of

creating a new of boots for the Malaysian market.

Task

To commence the marketing research project on consumers

$$

$$perception towards

boots in the Malaysian market, you are to prepare a marketing research.

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Chapter

$3$

$$

$$Data Analysis

$$

$$Findings

Chapter

$4$

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$$Conclusion and recommendations

You may wish to continue this assignment from the previous marketing research

proposal into the marketing research final project