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Chuck Justice Go-Kart Engine Works, inc. provided the following information concerning their two high performance Go-Kart engines that manufacture and sell online: Justice Jolt Justice

Chuck Justice Go-Kart Engine Works, inc. provided the following information concerning their two high performance Go-Kart engines that manufacture and sell online:

Justice Jolt Justice Jump
Contribution margin per engine $92 $117
Machine hours required per engine 2.5 hr 3.25 hr

Instructions:

1. Compute the contribution margin per engine of limited resource for each product.

2. Which product should Hunt tell its sales personnel to push to customers?

3. List qualitative factors the Chucks company should consider.

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