Chuck Justice Go-Kart Engine Works, inc. provided the following information concerning their two high performance Go-Kart engines thay manufacture and sell online:

Justice Jolt Justice Jump

Contribution margin per engine $92 $117

Machine hours required per engine 2.5 hours 3.25 hours

Instructions

1. Compute the contribution margin per engine of limited resource for each product.
2. Which product should Hunt tell its sales personnel to push to customers?
3. List qualitative factors the Chucks company should consider.