Cialdinis Principles of Persuasion

Author and researcher Robert Cialdini is one of the worlds leading authorities when it comes to influence. As future managers and OB practitioners, you should gain as much knowledge about influencing others as you can.

The goal of this activity is to challenge your knowledge of the six principles proposed by Cialdini. First, hover over each name and read the description. Next, drag each of the names into the appropriate area in the chart to the right to correspond with the correct principle of persuasion as posited by Robert Cialdini.