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Cialdini s Principles of Persuasion Author and researcher Robert Cialdini is one of the world s leading authorities when it comes to influence. As future

Cialdini

s Principles of Persuasion

Author and researcher Robert Cialdini is one of the world

s leading authorities when it comes to influence. As future managers and OB practitioners, you should gain as much knowledge about influencing others as you can.

The goal of this activity is to challenge your knowledge of the six principles proposed by Cialdini.

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