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Circustrix: The Ups and Downs of International Expansion ( This case study will be over Units 5 , 6 , 7 & 8 ) What

Circustrix: The Ups and Downs of International Expansion (This case study will be over Units 5,6,7 & 8) What is Circustrixs current business-level strategy? Provide support for your answer. What criteria did the Circustrix use to decide on the countries in which to expand when they originally expanded outside of the US? Which variable was most important in their decision ranking? What alternatives are available to Circustrix? Use a decision matrix to evaluate your options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.

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