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Cirque de Soleil's shift from animals, candy and beverage concessionaires in the aisles, and feature performers to a live theater, operatic-style format exemplifies this type

Cirque de Soleil's shift from animals, candy and beverage concessionaires in the aisles, and feature performers to a live theater, operatic-style format exemplifies this type of value innovation:

Raise

Create

Reduce

Eliminate

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