Cirque du Soleil reinvented the circus industry. Instead of live animal acts, it enticed people to its performances with live music, vivid storylines, and elaborate theatrical performances, the likes of which had never been seen before. Cirque du Soleil created a new market space. What strategy does Cirque du Soleil best illustrate?

a$.$ red ocean strategy

b$.$ global strategy

c$.$ blue ocean strategy

d$.$ cost leadership strategy