Citi bikes is an initiative by Citi bank. One growth area in big cities is bike-sharing programs that let members pick up and drop off rented bikes at street-side stations. In New York City, Citibank struck a $41 million, six-year deal to sponsor 10,000 cobalt-blue Citi Bikes at 600 stations across the city. Riders pay a membership fee and a usage fee based on time. The program has been widely successful, millions of rides were taken in the first year alone. Observers noted that in New York's sea of billboards and ads, Citi Bikes cut through the visual clutter. They also improved consumer perceptions of Citi as "innovative," "socially responsible," and "a company for me." With bike stations often located near retail bank branches, Citi also employs experienced employees to talk to the riders regarding credit card applications.

Which promotional tool or tools are being used by the company, do you think it is effective?