CITRU Must post first. 5 If you need a reminder about how the Discipline Discussion Posts are marked, check out the Rubric. For reminders on expectations around posting, go to Discussion Board the Discussion Board Expectations content. Voice of the Customer (VOC) is a research method used by businesses to describe the needs and requirements of their customers. This process captures everything that customers are saying about a business, product or service and packages those ideas into an overall brand perspective. Companies use VOC to visualize the gap between customer expectations and their actual experience with the business. VOC can be obtained through a variety of different techniques, where vital information is retrieved from customers such as interviews, live chats, surveys, focus groups, emails, and more. Companies often use a few different techniques together to ensure they're getting the most that they can from their research Please answer the following two questions Your company has collected VOC data and there is a complimentary email response - how do you handle it? You receive a negative comment on an in-store survey. how do you handle it? CITRU Must post first. 5 If you need a reminder about how the Discipline Discussion Posts are marked, check out the Rubric. For reminders on expectations around posting, go to Discussion Board the Discussion Board Expectations content. Voice of the Customer (VOC) is a research method used by businesses to describe the needs and requirements of their customers. This process captures everything that customers are saying about a business, product or service and packages those ideas into an overall brand perspective. Companies use VOC to visualize the gap between customer expectations and their actual experience with the business. VOC can be obtained through a variety of different techniques, where vital information is retrieved from customers such as interviews, live chats, surveys, focus groups, emails, and more. Companies often use a few different techniques together to ensure they're getting the most that they can from their research Please answer the following two questions Your company has collected VOC data and there is a complimentary email response - how do you handle it? You receive a negative comment on an in-store survey. how do you handle it