City Art Museum ("City") is considering hosting a travelling exhibit of paintings by a famous artist, sponsored by the Smithsonian Institution The Smithsonian charges $300,000 for a one-month exhibit, which covers all costs of insurance and transportation. They will also receive 15% of gross ticket sales from the exhibit. City will incur costs of $75,000 to modify exhibit space for these paintings; the modifications would have no value afterward. Additional staff for ticket sales and security will cost $43,000. City will pay $55,000 to advertise the exhibit. It is expected that 14,000 visitors will purchase the exhibit ticket for $50, which would include access to the entire museum Of these, it is estimated that 11,000 would otherwise not have attended the museum, while 3,000 would have purchased a regular admission ticket for $30 even without the special exhibit. It is estimated the increase in visitors will result in additional sales of $230,000 for the gift shop and $80,000 for the coffee shop. Additional staffing for these units will cost $22,000. The gift shop normally has gross margin of 40%, and the coffee shop, 65% Determine the incremental profit or loss to City Art Museum of hosting the travelling exhibit