CLA 2 Comprehensive Learning Assessment 2 - CLO 2, CLO 5, CLO 8

Please read the following scenario and answer the questions below by providing the analysis

based on the relevant theories and applicable examples.

If your business earns superior profits, existing and potential competitors will do their best to

get a piece of the success. It is essential for firms to examine a variety of business strategies

to enhance the prospects of sustainable profitability. Out of all factors that impact an

industry's sustainable profitability, this CLA 2 assessment focuses on the most damaging

threat to sustainable profit, the entry of competitors into the market.

Entry into the market heightens competition and reduces the margins of existing firms in a

wide variety of industry settings. For this reason, the ability of existing firms to sustain profits

depends on how barriers to entry affect the ease with which other firms can enter the industry

including the formation of new companies (Wendy's entered the fast-food industry in the

1970s); globalization strategies by foreign companies (Toyota entered the U.S. automobile

market the middle of the last century) , and the introduction of new product lines by existing

firms (computer manufacturer Apple now also sells the popular iPhone).

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Your CLA 2 is a paper of minimum eight pages, APA formatted, including one Industry Report

and one Company Report that you recommend to the CEO of a company on how to create a

moat and prevent the threat of entry to the market.

1. Industry Report

Please select an industry and write a rigorous industry report for your selected industry that

incorporate the followings:

The market structure of the industry by determining the concentration ratio in the

industry and how market structure affects the entry into the market

The nature of industry and the network effects

The production structure of the industry, initial capital requirements, sunk costs, and

economies of scale

The prospect of industry in the future in regard to technological innovations

2. Company Report

Now assume you are managing a company in this industry and are asked to write a

Company Report about the long term strategic decision making of the company. The

purpose of this report is to recommend a few policies to the CEO that assures a

sustainable competitive advantage and long term profitability for the company.

Please include the following variables in your Company Report:

Sustainable market share and how it can be achieved

Branding, reputation, and a considerable base of loyal consumers

The managerial efficiency in strategic decision making regarding:

o The integration and merger activity, vertical and horizontal integration

o Preventing entry of rivals by pricing and cost policies such as limit pricing,

predatory pricing, and raising rivals' fixed or marginal costs

*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in

the University Policy for specific guidelines and expectations.

CLA 2 Comprehensive Learning Assessment (CLA 2) Presentation

In addition to your CLA 2 report, please prepare a professional PowerPoint presentation

summarizing your findings for CLA 2. The presentation will consist of your major findings,

analysis, and recommendations in a concise presentation of 15 slides (minimum). You should

use content from your CLA 2 report as material for your PowerPoint presentation. In addition,

you should include learning outcomes from all your major assignments. This would include PA

1, CLA 1, PA 2, and of course, CLA 2 (unless otherwise specified by your Professor). An

agenda, executive summary, and references slides should also be included. Please keep in

mind that the university is moving towards a more digital footprint for our students. This means

that your final CLA 2 presentation may be recorded, so that you may include it in your "e-

portfolio" (graduating students should have all of their CLA 2 presentations on a flash-drive, in

addition to student biography, resume, interests, and so forth) Students will present their

PowerPoint during the last week of class in either the On-Campus Class Session or the online

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Virtual Class Session, as determined by the professor. Presentations should not exceed 15

minutes.

*Please refer to the Grading Criteria for CLA 2 Presentations in the University Policy for

specific guidelines and expectations.