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Claire is very interested in strengthening the social and environmental aspects of their business and has asked you to advise her on this. Explain to

Claire is very interested in strengthening the social and environmental aspects of their business and has asked you to advise her on this. Explain to her how the societal marketing concept could apply to their business. What changes could she make to TWO aspects of the marketing mix to strengthen the environmental and social credentials of the business.

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