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clarissa works in an advertising agency. the agency has recently signed a deal with a smartphone company. claissa is allotted the task of gathering data
clarissa works in an advertising agency. the agency has recently signed a deal with a smartphone company. claissa is allotted the task of gathering data on smartphone brand preference among consumers. in the context of marketing research, which of the following roles will clarissa be performing? a. the descriptive role b. the diagnostic role c. the prescriptive role d. the predictive role
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