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Claritas Segmentation of US Households P$YCLE System Claritas, a large marketing research company, collects demographic and behavioral information on US households. The company uses this
Claritas Segmentation of US Households P$YCLE System Claritas, a large marketing research company, collects demographic and behavioral information on US households. The company uses this information t
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
12th edition
133043606, 978-0133043600
