Question
Clark and his team are evaluating the risks in the Request for Proposal (RFP). The case states that The teams consensus estimate of Appshops chances
Clark and his team are evaluating the risks in the Request for Proposal (RFP). The case states that The teams consensus estimate of Appshops chances of winning the RFP at the $150,000 bid was 45 percent. Clark and his team estimate the winning probability associated with their bid (monthly) in the following table: Bid (Monthly) Winning Probability $120,000 90% $135,000 65% $150,000 45% $160,000 30% $170,000 10% How much should Clark and his team bid to maximize their expected return in their RFP? Use @Risk and a sample size of 1000 for your simulation.
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