Class Activity 1 - The impact of the changing environment Introduction We live in an ever-changing world. Review the following list of environment changes/trends - for each one, work out how it is changing and then determine whether (and how) it will impact marketing. (Note: The first trend for has been completed for you as an example.) Activity/Task Change/Trend How Changing? How Impact Marketing? This moans faster changing More diversity of families - needs, more diversity of such as couples with no kids, needs, more target markets, Types of families de-factos, blended families, greater customer same sex couples understanding and flexibility required Social media usage Smart phone usage Increased power of online retailers Role of womenEducation levels Class Activity 2 - Men and Cosmetics While the cosmetics industry has for a long time been considered the domain of women, a new lucrative market is becoming increasingly visible as men all over Australia and New Zealand take greater interest in their appearance. Many cosmetics companies, including L'oreal and Nivea, have launched lines of men's skin creams and facial moisturisers with great success. Do some research on the internet to see if you can find examples of the way men are starting to feel the pressure of 'looking good'. This might be in the form of an advertisement campaign directed at men, or in the form of a product specifically designed for men. 1. Describe how this advertisement or product represents a shift in traditional gender norms and discuss how you believe notions of masculinity are changing as men become more conscious of their appearance. 2. Also consider how many male celebrities in both the arts and sporting domains now care for their appearance, and 3. how this might affect societal attitudes toward men's cosmetic products