Class Activity 1- The impact of the changing environment Introduction We live in an ever-changing world. Review the following list of environment changes/trends - for each one, work out how it is changing and then determine whether (and how) it will impact marketing. (Note: The first trend for has been completed for you as an example.) Activity/Task Change/Trend How Changing? How Impact Marketing? This moans faster changing More diversity of families - needs, more diversity of such as couples with no kids, needs, more target markets, Types of families de-factos, blended families, greater customer same sex couples understanding and flexibility required Social media usage Smart phone usage Increased power of online retailers Role of women