Question
Class, Do you know what ethnography is? If not, read about it here: https://www.mindtools.com/pages/article/business-ethnography.htm Define ethnography. How can ethnography be used to study consumer behavior?
Class,
Do you know what ethnography is? If not, read about it here:
https://www.mindtools.com/pages/article/business-ethnography.htm
Define ethnography. How can ethnography be used to study consumer behavior? If you were to study a consumer behavior, what would you want to study? Why?
Steve
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Managing Business Ethics Making Ethical Decisions
Authors: Alfred A. Marcus, Timothy J. Hargrave
1st Edition
1506388590, 978-1506388595
