Class, The project is to perform Market Research for a selected company of your choice. - Please follow the steps we covered in chapter 6 for market research. - Select, define and write the following factors on top of the project: 1. Home country (the country of origin) 2. Target country(s) or city(s) or region(s) or province(s) or global (can be a new market or existing market) 3. The company industry 4. The product/service category (can be an existing product category or potential for a new product category) 5. Product(s) (can be an existing product or potential for a new product) - Perform the market research with a focus on secondary data (google, different market reports about the target market, risk factors, market barriers, competition, etc. (consider and evaluate all the risk factors mentioned in the book) for each market (each target country). - Evaluate the data gathered by the market research to select your first, second and third target market fits. For example, you can say based on the market research, we feel the USA will be our first best fit, then Canada, and then China. NOTE: You have to clearly explain the reasons why you have selected these countries as first, second, and third fits. - Consider proper market entry type of reach selected country (first, second and third preference countries and suitable market entry mode for each one based on the market research you performed).