Classifying Consumer Products Wide-screen TV, Eggs A new car, Charity donations, A mobile phone Computer games, Newspaper, Hot coffee A tennis racquet, Jewelry, Life insurance Luggage, A haircut, Can of soup Textbooks, Clothing, Soft drink Flowers, A DVD, Furniture I QUESTIONS 1. Start by classifying the above products into either: convenience products, shopping products, specialty products, or unsought products. 2. Are there any products that be classified into more than one category? 3. If products are classified into different categories, does that mean that they do not compete against each other? Consumer products are products and services used by people for their personal use. Marketers further classify these products by the way they are used and how they are purchased. Specialty products/services are those for which customers express such a strong preference that they will expend considerable effort to search for the best suppliers Shopping products/services are products or services for which consumers will spend a fair amount of time comparing alternatives, such as furniture, apparel, fragrances, appliances, and travel. Convenience products/services are those products or services for which the consumer is not willing to expend any effort to evaluate prior to purchase. Unsought products/services are products or services that consumers either do not normally think of buying or do not know about