CLE Fast Food conducted consumer surveys and focus groups concerning a new sandwich design and the team identified the most important customer expectations. They are not in any order of priority. Tasty, attractive, moderately healthy food Speedy service An easy-to-read menu display Accurate order filling Perceived value As part of the research team, you must develop a set of technical requirements to incorporate into the design of the sandwich and the process from the time the customer places the order until they receive the sandwich. Use a House of Quality relationship matrix to assess how well your requirements address the expectations as stated above. Include some technical dimensions that may be used to measure tasty, attractive, and "healthy" food, speedy service, acceptable menu display, order accuracy, or perceived value. CLE fast Food completed more marketing research and found that consumers placed the highest importance on flavor (combination of taste and smell), followed by health aspects (perceived) such as sodium content and calories, value, and service. The menu display and accurate order filling were less important in the surveys. CLE Fast Food has three major competitors in this market: Sandywich, Sandwichking, and Poppa's. Studies of their products yielded the information providedCLE Fast Food conducted consumer surveys and focus groups concerning a new sandwich design and the team identified the most important customer expectations. They are not in any order of priority.

• Tasty, attractive, moderately healthy food
• Speedy service
• An easy-to-read menu display
• Accurate order filling
• Perceived value

As part of the research team, you must develop a set of technical requirements to incorporate into the design of the sandwich and the process from the time the customer places the order until they receive the sandwich. Use a House of Quality relationship matrix to assess how well your requirements address the expectations as stated above. Include some technical dimensions that may be used to measure tasty, attractive, and "healthy" food, speedy service, acceptable menu display, order accuracy, or perceived value.CLE fast Food completed more marketing research and found that consumers placed the highest importance on flavor (combination of taste and smell), followed by health aspects (perceived) such as sodium content and calories, value, and service. The menu display and accurate order filling were less important in the surveys.CLE Fast Food has three major competitors in this market: Sandywich, Sandwichking, and Poppa's. Studies of their products yielded the information provided in the attached data workbook. Included are results of the consumer panel ratings for each of the competitors using a 1-5 scale, with 5 being the best. Use this information, modify and extend your House of Quality and develop a deployment plan for the new sandwich. Exclude physical facilities and design of service delivery since this will require a different study. What product attributes should the focus of CLE Fast Food marketing strategy?