Clear my choice Maryam Kumaran, a department manager, knows that one of the goals of Trident Advertising is to double its client base during the next five years. She meets with Kyle Slatinsky, a manager in another department, and asks him what his specific, short-term targets are to meet Trident's goal. "One target I want to hit is to increase our number of client-outreach emails by 5 percent over the next month," Slatinsky tells Kumaran. This short-term target is known as a(n)